Résumé
A comprehensive list of my professional experience and relevant achievements in each role.
Director & Software Consultant
Slashnode Pty Ltd (Sydney)
Slashnode provides strategic technology consulting and hands-on software development, helping clients launch impactful digital solutions through modern technology stacks.
- Architected and led the development of a high-performance API (Laravel) and Single Page Application (Nuxt), enabling real-time, scalable live auction experiences for an innovative Australian ecommerce client.
- Directed the successful delivery of a comprehensive ERP platform for a major Australian catering company, utilising Laravel Livewire and Filament to streamline operations, improve efficiency, and modernise internal business processes.
- Developed and launched an audio sharing SaaS solution for a Texas-based development agency, leveraging Laravel, Vue, and Python to deliver robust audio processing and sharing capabilities.
Co-founder, CTO
Foodkit (Singapore)
Foodkit enables enterprise food and beverage companies to take ownership of their digital ordering channels through a fully white-labelled ecommerce platform built specifically for restaurants. Restaurants can leverage our websites, mobile apps, content management systems and headless APIs to run marketing campaigns, sell food, and fulfill deliveries in real-time using a single integrated system.
- Led strategic pivot from consumer marketplace to enterprise SaaS, securing second-round seed funding (USD $600k) from 500 Startups and angel investors.
- Launched and scaled a Internationalised white-label digital ordering SaaS platform (web and native mobile) leveraging Laravel, Ionic and microservices (Node and Elixir).
- Secured annual contracts with international enterprise clients including Domino's, Nando's, Dairy Queen, and The Coffee Club.
- Architected, delivered, and maintained software processing millions of orders annually and tens of millions of USD in GMV, with contractual SLAs ensuring 99.9% uptime under peak loads of thousands of concurrent requests per second.
- Built and led a distributed engineering team of 10, managing efficient operations across multiple countries and time zones.
Co-founder, CTO
Ginja (Bangkok)
Ginja was a hyper-local restaurant discovery, food ordering and delivery platform for South East Asia. Ginja's mobile first, chat integrated technologies improved convenience and efficiency throughout the food ordering process.
- Successfully raised a first round of seed funding (USD $300k) from 500 Startups.
- Designed, developed, and launched a food ordering marketplace and fulfillment system within 3 months using Laravel, Angular and Ionic.
- Grew daily transactions to >200 orders per day within the first 3 months, outpacing our main competitor Foodpanda (Rocket Internet) while onboarding >50 merchants and generating 300% month-over-month growth.
- Hired and led a team of 6 engineers, 4 on-site in Thailand and 2 remotely in the Philippines.
Director & Software Consultant
Slashnode Limited (Hong Kong)
Formed a software consulting agency to work with clients throughout the Asia Pacific region and the USA. Focused mainly on supporting agencies and startups by architecting, building and maintaining web apps using a variety of technology stacks.
- Founded a software consultancy serving start-ups and agencies in Australia, Europe, and the US.
- Developed a HR portal for "Mission Pharmacal" (Texas, US) using Laravel and Angular, streamlining operations for their 500+ person sales team.
- Core team member in the development and launch of "Big Review TV" (Australia), a business video services platform built on Laravel and React.
- Engineered and launched the MVP for "Rendevu" (Australia), an on-demand services platform built using ExpressJS and Ionic.
Senior software engineer
Bigcommerce (Sydney)
Bigcommerce makes it quick and easy to setup your own professional online store without any custom development.
- Joined the team in the lead-up to Series B funding. Worked in a senior role and assisted in interviewing, onboarding, and managing new team members as we grew from under 20 to over 60 engineers.
- Delivered core ecommerce features for over 30,000 paying customers within a large-scale, high-traffic PHP monolith, while reducing technical debt and transitioning toward a microservices architecture using Ruby and Clojure.
- Architected and implemented the high-impact "Abandoned Shopping Cart" email marketing feature, increasing sales for participating merchants on average by 5%.
Project manager
Loopster Media / Buddy Media (Sydney)
Loopster Media was the exclusive APAC partner for Buddy Media (now Salesforce Marketing Cloud), empowering brands with advanced social media management tools.
- Performed on-site training and consulting in best-practice use of the Buddy Media software.
- Collaborated directly with Buddy Media’s development and account management teams in New York to optimise platform integrations, enhance client outcomes, and support critical client engagements.
- Architected and implemented custom analytics dashboards using PHP (Symfony), JavaScript, jQuery, MySQL, and HighCharts, enabling global brands to precisely measure and enhance their social media performance.
- Led the development and successful launch of high-profile Facebook marketing campaigns for enterprise clients including Vodafone and Tourism Australia, significantly increasing user interaction and brand visibility.
SEO Programmer
E-Web Marketing Pty Ltd (Sydney)
E-Web Marketing was Australia's premier SEO agency, focused on enhancing businesses' digital visibility and growth through strategic search optimisation.
- Collaborated with internal and external marketing teams to significantly enhance search engine visibility and search engine rankings for Australian SMEs and enterprise businesses across a range of verticals.
- Customised websites and content management systems across diverse technologies (PHP, ColdFusion, .NET, JSP, crawlable AJAX) to increase search engine indexability and rankings.
Systems Engineer
HEDLOC (Sydney)
HEDLOC was the leading Google Enterprise Partner in the Asia Pacific region. They specialised in leveraging the latest Google Enterprise search, geospatial and collaboration technologies to help companies strengthen and streamline their business processes.
- Acted as a consultant for Google Enterprise Search (Google Search Appliance) and Geospatial products (Google Maps, Google Earth).
- Performed on-site consulting with various government (Australian Federal Police, Tourism Australia) and non-government entities.
- Coordinated and led mentoring and training courses for Google Earth, Maps and Search technologies.
- Built custom integrations for Google Search Appliances and Google Maps Enterprise using Java and PHP.
Systems Engineer
HATCH IAS (Newcastle, Australia)
Hatch IAS Pty Ltd is a high technology company specialising in the automation of industrial processes. Their primary focus is on the development of industrial automation systems for steel processing and forming.
- Developed web-based reporting systems and Human-Machine Interfaces (HMI) using ColdFusion, Java Server Pages, XML, XSLT & JavaScript, significantly enhancing operational efficiency and process accuracy in flat-steel rolling plants.
- Delivered measurable improvements in production performance and data accuracy, directly contributing to reduced operational downtime and optimised steel-processing workflows.
Academia
Bachelor of Software Engineering
University of Newcastle (Newcastle, Australia)
Completed final year thesis project entitled "Delineation of Brain-segments from MRI Images" which involved building a machine learning algorithm and visualisation engine in Java for classifying "voxels" in brain MRI data as either white-matter, grey-matter or cerebrospinal fluid. This could then be used to determine the ratio of white-matter to non-white-matter in a brain scan, which is useful in diagnosing and tracking the progress of neurodegenerative disorders such as Alzheimer's.
- Achieved First Class Honors.
- Name appeared on the Dean's Merit List.