Led the design and development of a custom middleware system to optimise Domino's delivery and customer service operations.
The middleware system ingested and mapped orders from multiple channels (marketplace aggregators and a call-center CRM) into a normalised format. Orders were then sent in real-time to the correct Domino's outlet POS system using a XML/SOAP-based API accessed through a internet-isolated VPN.
All order and customer details were exposed through a customer service and analytics dashboard which the call center staff could use to monitor order fulfillment in real-time.
Implemented a white-labelled restaurant marketplace app for Taster, a ghost-kitchen startup in Europe. We built apps which could be used by the public to browse Taster's menus and order from over 50 of their physical locations spanning 3 different countries (UK, France and Spain). The app was accessible via iOS, Android, and a mobile responsive website. Users could order for delivery or pickup, and track the fulfillment of their order in real-time.
Taster achieved series A and series B funding (Rakuten Capital, Battery Ventures, et al) while using our technology as their primary consumer-facing channels.
An e-commerce app and digital loyalty program for Black Sheep Restaurants, Hong Kong's premier (multiple Michelin-starred) hospitality group.
Consumers can use the application to browse and order food from any of Black Sheep's ~30 locations. When an order is in progress, users receive notifications in real-time so they can then track the fulfillment process. Consumers also earn loyalty points when ordering through the Black Sheep app, which can be redeemed later for gift vouchers and other benefits.
White-labelled e-commerce app (iOS, Android and responsive mobile website) for South African multinational fast casual chain Nando's.
Consumers can order food for delivery or pickup and then track the fulfillment of their order in real-time. Order updates are provided via push notifications and/or SMS alerts.
Foodkit enables enterprise F&B companies to take ownership of their digital ordering channels through a fully white-labelled ecommerce platform built specifically for restaurants.
Restaurants can leverage our websites, mobile apps (iOS and Android), content management systems and RESTful APIs to run marketing, sell food, and fulfill real-time deliveries using a single integrated system.
E-commerce application and digital loyalty program for coffeehouse-style café chain The Coffee Club.
Implemented a "punch-card" style loyalty program using QR codes. Members used the application to generate a unique QR code which was scanned by staff at the point-of-sale. A POS integration was implemented to retrieve scanned QR codes and update member's points in (near) real-time.
Dairy Queen were already taking orders through third party aggregators (UberEats, Grabfood, etc.) but wanted to reduce OpEx by offering a direct to consumer option.
We built a mobile responsive website, order management iOS app and real-time customer service dashboard so they could run their own delivery system.
Ginja was a hyper-local restaurant discovery, food ordering and delivery platform for South East Asia (originally based in Bangkok, Thailand). Ginja's mobile first, chat integrated technologies improved convenience and efficiency throughout the food ordering process.
The Ginja business was eventually shuttered after we were out-competed by other larger (and better funded) food marketplaces, but was an incredible learning experience.
Implemented a subscription service for a healthy meal prep company in the US. The client was already using Shopify for other sales channels (online orders and their POS system), so it made sense to integrate with Shopify to provide a consolidated order database and inventory control.
The system supported generating novel meal plans according to user preferences such as dietary restrictions and calorie restrictions. The system would also automatically generate new meal plans weekly to ensure customers did not get bored of their meal plans.
Built a custom HR portal for managing pharmaceutical sales reps. The system was used to track sales and performance data which could be used to generate periodic reports for employee performance reviews.