Anyone with Internet connectivity can start a blog, write something, and instantly make it available for anyone else on Earth with an Internet connection to read. 20+ years ago, there was no way to reach this number of people. Even the biggest companies on the planet didn’t have a mechanism of content delivery that had the same potential reach.
Of course, with the improvements in technology, the problems of content creators also evolve. Now, for writers the problem isn’t finding a platform to share their work. The problem is making their work interesting enough that people want to consume and share it.
There’s also a significant (and less talked about) problem for readers. In a World where we have a practically infinite amount of timely, interesting and personally relevant information created on a daily basis, where do we draw the line? How do we determine what is worth our time and what isn’t?
The problem isn’t so much that the information available to us isn’t useful. The problem is that there’s so much interesting, useful and impactful information created on a daily basis that there’s no way we could possibly consume all of it.
It also seems as if we’re completely blind to this problem in the short-term. Who hasn’t gotten lost on a Google / Wikipedia / Reddit binge after clicking one innocent looking link? We just aren’t emotionally equipped to realise that spending so much time reading, watching and passively consuming is wasting our most precious resource: time.
And the problem is only getting worse.
There are so many people making so much noise at the moment. What we really need is some silence. What we really need is time alone with our own thoughts to think about what’s important to us, and what we really should be doing, opposed to what everyone else tells us is the right thing to do.
It’s easy to defer responsibility to content creators. Instead of executing on the things we know will move us forwards (working on projects, building relationships, practicing our craft), we convince ourselves that reading one more tutorial or one more blog post will provide us with that special “thing” that will prepare us for what we need to do. We say “I’m not good enough yet,” and go back to Reddit, or RSS, or our favourite blog or podcast.
What we really need is the strength and confidence to say “I don’t need someone else to tell me what’s right, or what I should be doing today.” We need the confidence to say “I’m going to take responsibility for moving forwards. I don’t need someone to hold my hand or give me permission. I’ve got this.”
Instead of consuming, consuming, consuming, and then looking back at the week past and feeling guilty for not getting anything tangible finished, we need to produce. Even (especially) when it’s uncomfortable, the way is obscured, and/or failure seems imminent.